Pamela Cagle

With over 26 years of experience in the healthcare industry and a decade dedicated to professional health and wellness content and copywriting, I bring a wealth of expertise to the field.

During my time as Head of Content Operations at a health technology start-up, I successfully led a remote team of 15 talented writers while overseeing the editing, proofreading, and publishing of 400 articles.

My passion lies in creating engaging and informative content that establishes deep connections between brands and their clients.

My skills encompass a wide range of areas, including SEO expertise, digital content development, copywriting, editing, and review. I possess proficiency in project management tools such as Asana, Jira, and GitHub, and have experience in product management. In addition, I am well-versed in CMS platforms such as WordPress, Joomla, and Sanity, enabling me to effectively manage and optimize content.

My strategic approach to marketing and advertising, coupled with my ability to create editorial calendars and develop style guides, ensures cohesive and impactful content delivery. I am adept at conducting research assignments, refining proofreading skills, and implementing successful marketing and advertising strategies. Furthermore, my specialization in B2B and B2C copywriting, particularly within the health technology sector, positions me as a knowledgeable resource for SaaS content and copywriting.

Throughout my career, I have worked with renowned organizations, including Growth Machine and AARP Foundation, producing high-quality content that resonates with diverse audiences. I am skilled in optimizing content for search engines, monitoring keyword rankings, and conducting gap analyses. My expertise in brand-specific style guides and adherence to established editorial guidelines ensure consistent and high-quality content creation.