Zubaria Asma
SEO Content Writer | B2B Content Strategist | Digital Marketer
A Content Marketer – with a bachelor's in Business & Marketing, and a master's in Project Management – experienced in having served multiple industries for 4+ years with both local and international digital marketing agencies.
A strong proponent of 'diversity'. Be it in terms of work culture, work experience, or skill set, you name it!
I bring to the table a blend of diverse skills with content, email, and social media marketing being my forte.
My proficiencies include:
o Copy & Content Writing
o On-page SEO
o Content Performance: Google Search Console, Google Analytics
o SEO Keywords Research : Ahrefs, Semrush, Ubersuggest, Google Trends, Google Keyword Planner
o Project Management - Trello, Asana, Airtable, Slack, Wrike, MS Teams
o Social Media Management & Marketing – Facebook, LinkedIn, Twitter, Instagram, Youtube
o Email Marketing (Mailchimp, SendGrid, Snovio) – Single Sends, Drip Campaigns
o Lead Generation (LinkedIn Sales Navigator, Dux Soup, RocketReach, Zoominfo, Skrapp.io)
o Design Skills (Canva)
o Client Management
o Creative & Analytical Skills
The highlights of my career:
o Being part of the USAID SMEA Program, where I managed critical accounts – SMEs and start-ups – helped them set up and scale their digital footprint.
o Managing and scaling the content for one of the biggest holidays website (www.nationaltoday.com). The website traffic grew by 3.5x over the course of 9 months.
o Establishing and scaling new platforms - Scholaroo (www.scholaroo.com) and WiseVoter (www.wisevoter.com)
The industries and sectors I served range from renewable energy, SaaS, ed-tech, health-tech, data analytics, ERP providers, food-tech, academia, surgical & sports goods exporters to food & hospitality.
'Diverse' is the word.