Kelly Abel

Hello! I'm Kelly, a UK-born, Barcelona-based freelance copywriter, content writer, and brand communication specialist. 

I’ve spent the last 6 years working in-house for a tech company and across creative, design, and marketing agencies (internal + their clients). So I have both “big company” and “agency” experience. Today, I consult with various tech and creative companies to write copy for corporate and branding communications: crafting effective ads, landing pages, email marketing, social copy, articles, creative campaigns, and more.

I specialise in personality-packed copy and content that helps purposeful businesses voice what makes them unique. I write with intention and purpose, always knowing who my audience is in order to make sure messaging never falls flat.